Land

IN THE LAST 75 YEARS, NOT MUCH HAS CHANGED IN HOUSING

The way we build homes is largely stuck in the 1950s

Think about all the things from the 1950s that would feel so antiquated and out-of-place today. Rotary phones. Gingham tablecloths. Waiting for your favorite song to come on the radio. Families of five surviving on a single income. Women who have dinner waiting on the table every night when their husbands get home from work.

Over the past 75 years, a LOT has changed. But the way we build homes has been remarkably consistent. The basic methods of building houses—using wood framing, bricks, concrete, and traditional craftsmanship—have endured, largely unchallenged.

MATERIALS

What We Do

Wood-framed construction has dominated in home-building since after World War II. Back then, housing demand surged, and wood was readily available. This method, known as “stick framing”, involves assembling homes on-site using wooden studs, joists, and rafters.

What We Could Do

Despite the availability of steel framing or modular construction, stick framing remains popular because builders know it. But these new methods could save time and money, not to mention trees, and materials like zero carbon concrete or metal frames are way more likely to survive a wildfire.

FABRICATING HOMES

What We Do

The home-building industry is very traditional, with many preferring the customization and supposed sturdiness of homes build onsite. But today we have all kinds of material shortages from the over-harvesting of forests and higher labor costs from doing everything onsite.

What We Could Do

Modular or prefabricated homes – which are built in sections in a factory and then assembled onsite – haven’t caught on yet. But maybe it’s time. They shorten construction times, lower costs, and generate less waste. Recently, we’ve seen a renewed interest in modular homes, driven in part by the housing crisis and labor shortages. While these innovations are promising, they still represent a small fraction of the overall housing market – an industry which is slow to change or embrace innovation.

Then there’s the construction process. Information modeling allows architects and builders to create more accurate digital models of homes, reducing the likelihood of errors during construction. 3D printing has real potential as well, with companies like ICON using it to construct homes quickly and efficiently. But it’s still in its early stages and has not yet spilled into the mainstream housing market.

ENERGY CONSUMPTION

What We Do

Energy efficiency is one area where we are making gains. The introduction of spray foam insulation, double-glazed windows, and LED lighting are all pretty widespread today. According to the U.S. Department of Energy, because of these advancements, homes today use roughly 30% less energy than those built in the 1970s.

What We Could Do

To make these improvements universal, building codes everywhere should incorporate energy efficiency requirements like most of California and a few other progressive states and cities. Regulations have nudged the industry toward more sustainable practices, but they have not revolutionized the way homes are built to be climate-conscious and resilient the way they could or should. The time is now.

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Jennifer Price

Director / Treasurer/ Business Manager
As a founding Board Member, Jen brings over three decades of experience in managing startups within the design, consulting, technology, and construction industries. Specializing in financial forecasting, tax strategy, and accounting, she provides robust oversight and strategic guidance in corporate affairs. Her expertise extends to leading special projects, enhancing manufacturing processes, and overseeing property management. Known for her analytical approach and strategic thinking, she plays a pivotal role in steering companies toward sustainable growth and operational excellence. Her leadership skills and deep industry knowledge make her an indispensable resource in navigating complex business environments and achieving corporate objectives.

Jessie Torrisi

Director / Creative & Strategy
Jessie has dedicated the past two decades to crafting compelling narratives and spearheading communications, fundraising, and advocacy initiatives for global nonprofits. Through her consultancy, Spark Strategy & Communications, she has served organizations such as Human Rights Watch, Earthjustice, Color Of Change, Comic Relief, the Marshall Project, Asia Catalyst, the Youth Engagement Fund, and the American Civil Liberties Union's LGBTQ and Women Rights Projects. Her work is driven by a deep commitment to racial and climate justice, using storytelling as a powerful tool to mobilize action against the world’s injustices.

Dawn Sena M.A.R.(S)

Director of Property Development
Dawn, a dedicated Board Member, brings over a decade of experience across business, non-profits, and real estate. Renowned for her expertise in business development, donor relations, and publicity, Dawn has a proven track record of driving growth and fostering meaningful partnerships. She has successfully spearheaded special events and fundraising campaigns, showcasing her ability to connect with diverse stakeholders and deliver impactful results. With a strategic mindset and a passion for community engagement, Dawn is committed to advancing organizational goals and creating lasting positive change in every project she undertakes.

Pualilia Paikuli

Director of Cultural Affairs
Pua, a mother and descendant of Kamehameha-nui & Kalola-nui, is an entrepreneurial Licensed Massage Therapist in Hawai'i for 22 years. Deeply committed to her Native Hawaiian and Acoma Native American heritage, she studies and teaches indigenous practices. As part of the Kaiāulu Ancestral Wisdom Collective and a mahi'ai, she focuses on sustainably cultivating Native Hawaiian plants. A mystic mermaid and yogi, Pua also studies Hawaiian, Mayan calendars, and Western Astrology. Advocating for natural living, she promotes climate education, sustainable communities, and whole foods. Embodying the Aloha Spirit, she navigates life as a peaceful rainbow warrior and conduit of change.

The Creative Collective